Product tour
The complete ecommerce finance stack
Real profit per order, payout reconciliation, sales tax tracking, AI anomaly alerts and accounting automation — in one platform. Built for merchant owners, finance teams, marketing and accountants across Shopify, Amazon, Walmart, WooCommerce, BigCommerce and more.
Four capabilities
Everything your finance stack needs
Revenue Accounting
Accrual-based journals posted to QuickBooks, Xero, Zoho Books or Sage on your chosen cadence. Revenue recognised at fulfilment — not when the payout arrives.
- Accrual & cash-basis posting
- Clearing account pattern for payout timing
- Exact fee extraction from Stripe / Shopify APIs
- Multi-currency at transaction-date FX
Payout Splitting
One payout. Many destinations. Rappel splits deposits by location, entity or processor and books each to the right clearing account automatically.
- Shopify Payments + Stripe Terminal (dual-processor)
- Per-franchisee payout allocation
- BNPL + Adyen + PayPal side-by-side
- Bank-verified to the cent
Sales Tax Tracking
Every order is jurisdiction-tagged at ingest. Tax amounts post to a dedicated Tax Payable GL account — no manual counting, no missed amounts.
- Jurisdiction tagging at order ingest
- 2200 Tax Payable auto-mapped in all GLs
- Marketplace facilitator detection (Amazon MFT)
- Refund tax reversals journalised automatically
Accounting Automation
23 anomaly detectors run on every import. High-confidence entries post automatically; exceptions surface in a review queue. You only touch what matters.
- 23-detector anomaly engine
- Auto-post with configurable cadence
- Confidence-scored review queue
- Full audit trail — every entry links to source
Benefits by team
One platform. Different wins for every team.
Merchant owners, finance and operations leads, marketers and accountants — each sees the numbers they need from the same source of truth.
Merchant owners
Know your real profit — every morning.
Stop guessing at margin. See exactly what each order, SKU and channel makes after fees, refunds, ad spend and COGS.
- Real net profit per order, SKU, channel and store
- Inventory risk: stockouts, slow movers, days of cover
- Cash flow timeline from real payout history
- AI alerts when something quietly costs you money
Finance & Operations teams
Close the books in hours — not days.
Replace spreadsheet exports, manual matching and CSV reformatting with a pipeline that runs in the background and surfaces only exceptions.
- Automated payout reconciliation across all channels
- Multi-entity, multi-currency, multi-location ledgers
- Confidence-scored review queue — only touch what matters
- Audit-ready trail from entry back to source order
Marketing teams
Measure ROAS against real profit, not revenue.
Compare campaign spend against verified per-order margin — so you stop scaling channels that look profitable on paper but lose money after fees and returns.
- Profit-true ROAS per channel and campaign
- Margin per SKU, surfaced by best/worst performers
- Refund-rate alerts on creative or sizing issues
- Channel-level P&L for budget reallocation
Accountants & bookkeepers
Manage every client from one dashboard.
Flat pricing, multi-client workspace and bulk approval — built for firms scaling ecommerce client work without per-client costs that eat the margin.
- Unlimited client workspaces on Agency plan
- Bulk journal review and approval
- Anomaly alerts before the client calls
- Quarterly tax, MFT and refund reversals handled automatically
How it works
From order to journal — fully automated
One pipeline. Five stages. Rappel runs every step — you only review exceptions.
ORDER PLACED
Every order captured the moment it lands
Rappel listens to Shopify, Amazon, Stripe, WooCommerce and more — normalising order, fee, refund and discount lines into a single structured event.
TAX TRACKED
Tax posted to the right GL account — automatically
Jurisdiction-tagged at ingest. Tax lines post to a dedicated 2200 Sales Tax Payable account. Amazon MFT tax is excluded so you never double-post.
CA
$48,210
· tracked
NY
$22,118
· tracked
TX
$31,402
· tracked
FL
$14,803
· tracked
WA
$9,118
· tracked
IL
$11,400
· pending
PAYOUT SETTLED
Split and route every deposit automatically
One Shopify payout. Many entities, locations or processors. Rappel routes funds to the right clearing account and captures exact fees from the source API.
GL RECONCILED
Clean journal posted to your accounting platform
Accrual-based summaries land in QuickBooks, Xero, Zoho Books or Sage on your chosen cadence. Every deposit matched. Audit-ready every close.
ANOMALY CAUGHT
23 detectors run before anything posts
Duplicate payouts, fee spikes, missing settlements, refund loops — caught and explained in plain English before they reach your GL.
Fee rate spike · Stripe
Processing fee rate jumped from 2.9% to 3.4% on 14 transactions between 09:00–11:00 UTC. Possible cross-border surcharge applied. Review recommended.
Anomaly detection
23 detectors. AI explanations. Zero missed issues.
Every import runs through 23 detectors before anything posts. Issues are explained in plain English — not just "anomaly detected".
+ 11 more detectors. See full list →
Who it's for
Built for every ecommerce business — and every team inside it
Shopify merchants
See your real margin — not a guess
- Exact net margin per product after real fees
- Cash flow timeline from payout data
- Auto-post journals — no manual entry
- Works with QuickBooks, Xero, Zoho Books, Sage
Accountants & bookkeepers
Manage all clients from one dashboard
- Multi-client workspace — one flat fee
- Bulk journal review and approval
- Anomaly alerts before the client calls you
- Dedicated onboarding on Agency plan
Multi-location & franchise brands
BetaOne close across every storefront
- Per-location ledger, bank routing & GL mapping
- Payout allocation to franchisee bank accounts
- Consolidated P&L with per-location drill-down
- Franchisee scoped login — HQ retains full access
Start reconciling in under 5 minutes
14-day free trial on all paid plans. No credit card required.