Every order in.
Real profit out.
For Shopify.
The ecommerce finance platform for merchant owners, finance teams, marketing and accountants. Reconcile payouts from Shopify, Amazon, Walmart, WooCommerce, BigCommerce and more — and send accurate entries to QuickBooks, Xero, Sage or Zoho Books automatically.
Shopify
Retail — Mall
$4,218.50
QuickBooks
Shopify
E-commerce
$12,904.12
QuickBooks
Amazon
FBA Settlement
$8,431.77
Xero
PayPal
Daily Payout
$1,902.40
Zoho Books
Today: $27,456.79
· What it does
From customer purchase to completed accounting records.
Rappel automatically tracks sales, fees, taxes, refunds and payouts — then sends accurate entries to your accounting software. One pipeline. No spreadsheets.
· 01 — ORDER PLACED
Catches every order the moment it lands.
Rappel listens to Shopify, Amazon, Square and more — capturing every order, fee, refund and discount as a single clean record. No manual exports.
· 02 — TAX TRACKED
Posts tax to the right account — automatically.
Sales tax is tracked automatically — by state, country and rate — so your team never calculates it manually. Posts to a dedicated Tax Payable account in your accounting software.
CA
$48,210
· tracked
NY
$22,118
· tracked
TX
$31,402
· tracked
FL
$14,803
· tracked
WA
$9,118
· tracked
IL
$11,400
· pending
· 03 — PAYOUT SETTLED
Splits each deposit to the right bank — automatically.
One Shopify payout. Many stores, franchisees or brands. Rappel routes funds, captures fees, and matches every cent to the deposit — so you stop chasing numbers in spreadsheets.
· 04 — BOOKS RECONCILED
Creates accurate accounting entries automatically.
Sends clean financial summaries to QuickBooks, Xero, Zoho Books or Sage on your schedule — daily, weekly, or monthly. Every deposit matched. Books always audit-ready.
· 05 — AUDIT-READY
Trace every entry back to the original order — in one click.
Every accounting entry links to its source order, fee and payout. Your accountant gets a complete audit trail — without exporting a single spreadsheet.
· Live reconciliation
Watch every payout reconcile in real time.
Orders land. Fees are split. Tax is tracked. Every cent is matched to your bank deposit — and accurate entries reach your accounting software in seconds.
· Integrations
Every sale in. Every entry out.
Rappel sits between your sales channels and your accounting software. Orders, fees, payouts, refunds and taxes flow in — clean, reconciled entries flow out to your books.
Signals in
Ingest
Orders & fees
Reconcile
Match payouts
Post
Post journal
Actions out
Signals in
Actions out
· For merchant owners
The dashboards merchants actually open every morning.
Real profit, real margin per SKU, inventory risk and AI-explained anomalies — all built on reconciled data, not estimates. Not just reports for your accountant.
· Total profit
LIVEReal profit, all channels, in one number.
Revenue minus exact fees, refunds, tax and verified COGS — refreshed as orders settle. No more guessing at the end of the month.
June MTD · net profit
· Profit per SKU
RANKEDSee exactly which products make you money.
Real margin per SKU after fees, refunds, ad spend and COGS — so you know which products to push and which ones quietly lose money on every sale.
BUNDLE-WINTER is losing money on every sale. Ad spend exceeds margin after fees. Pause campaign or reprice.
· AI anomaly alerts
AI-EXPLAINEDSpot revenue leakage before it costs you weeks.
Up to 23 detectors run nightly. Every flag comes with an AI explanation in plain English — what happened, why it matters, what to do next.
Fee rate spike — Shopify Payments
AI: Effective fee climbed from 2.91% to 3.42% on June 8 — likely a missed Shopify Plus discount. Estimated overcharge $312 / week.
Refund rate up 38% — Hoodies
AI: Returns clustered on HOODIE-NVY-L sized M. Possible sizing-chart issue. Review listing or quality on supplier batch.
Payout missing — Amazon
AI: Settlement #2204 expected June 9, not received. Amazon held funds due to A-to-Z claim review. Tracking opened.
· Inventory risk
7 ITEMSKnow what to reorder — and what to clear.
Days-of-cover from real sales velocity — not last quarter's average. Catch stockouts before they cost ranking, and spot slow movers before they tie up cash.
TEE-BLK-M
Out of stockLost ≈ 18 orders / day
HOODIE-NVY-L
2 days of coverReorder by EOD to avoid stockout
BUNDLE-WINTER
Slow mover118 days of cover — capital tied up
SOCKS-GRY-3PK
Sell-through −24%Velocity dropped after ad change
Built on reconciled data — not estimates.
Every number on every dashboard traces back to the original order, fee and payout.
· The full detector catalogue
Up to 23 detectors run every night.
Each one tuned to a specific failure mode in ecommerce finance — fee drift, refund spikes, missing payouts, tax mismatches, expiring tokens and more.
· Who it's for
Built for every ecommerce business — and every team inside it.
Merchant owners, finance teams, marketing leads and accountants — each see the numbers they need from the same source of truth.
Ecommerce
Selling direct-to-consumer online? Rappel automates Shopify sales, fees and reconciliation into accurate accounting entries — sent to your books on your schedule.
Learn moreRetail / POS
Running a Shopify POS? Combine in-store and online sales into one clean entry per period — no more manual reconciliation.
Learn moreMulti-Channel
Selling on Shopify, Amazon and WooCommerce? Each channel reconciled separately, one unified set of entries delivered to your accounting software.
Learn more BetaMulti-Location
Centralise finance across many storefronts or franchisees — one dashboard, one set of entries per location.
Learn moreFranchise
Rappel's payout engine routes Shopify deposits to each franchisee's bank account automatically — no spreadsheets required.
Learn more SoonB2B
Support for Shopify B2B — invoicing, payment terms and wholesale workflows.
Learn more· What it means for your business
Less time on the books. More time on the business.
Whether you’re a merchant owner watching margin, a finance team closing the books, a marketing lead measuring true ad ROI, or an accountant reconciling client payouts — Rappel replaces days of manual work with a pipeline that runs in the background.
Up to days faster
Close your books quicker
What used to take 4–5 days of manual matching can finish in hours — books closed before month-end deadlines.
Hours → minutes
Reconciliation on autopilot
Every Shopify, Amazon, Walmart, WooCommerce, BigCommerce and PayPal payout matched automatically — no spreadsheet exports, no manual ticking.
Zero spreadsheets
End the CSV workflow
Stop exporting, copying and reformatting. Entries land directly in QuickBooks, Xero, Zoho Books or Sage.
Real-time visibility
Spot revenue leakage instantly
Catch fee spikes, refund anomalies and missing payouts the day they happen — not weeks later at close.
· Why switch
Why merchants switch from other tools.
Most ecommerce accounting tools still depend on spreadsheets, delayed syncs and manual reconciliation. Rappel runs the whole loop end-to-end.
Start reconciling in up to 5 minutes.
14-day free trial on all paid plans. Cancel anytime. EU data residency available for UK and European customers.